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Gina Friedrich | Your Business, Career & Life Coach in Düsseldorf.
WHAT IS AN AVGS COACH DÜSSELDORF ?
An AZAV coach in Düsseldorf is a certified coach who works according to the guidelines of the Accreditation and Approval Regulation for Employment Promotion (AZAV). AZAV is a legal requirement in Germany that ensures coaches and training providers meet certain quality standards in order to receive funding from the Employment Agency or Job Center. AZAV coaches are typically involved in professional development, career orientation, and supporting individuals with career reorientation and job search.
The AZAV Certification of the Coach is a Prerequisite
This certification is awarded by approved certification bodies and includes a comprehensive evaluation of the Quality Management System (QMS). The QMS ensures that coaching and training measures consistently meet high standards to guarantee the quality and effectiveness of the services provided.
An AZAV coach must regularly demonstrate that they possess the necessary expertise, experience, and the appropriate management system to support clients in career reorientation, job application strategies, and professional development. The certification is particularly important as it is a requirement for eligibility for public funding, such as that provided by the Employment Agency or Job Centers. Only AZAV-certified coaches and providers are eligible for funding or vouchers for coaching services through public funds. This assurance of public support ensures that the services offered contribute effectively and purposefully to professional integration and development.
Coaching Based on Individual Needs
In Düsseldorf, AZAV coaches offer tailored coaching services that are focused on the individual needs of job seekers or people in career transition phases.
Typical coaching programs include for example:
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Career reorientation
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Job application training and coaching
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Potential/strengths analysis
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Career counseling and goal setting
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Interview preparation
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Opportunities for professional development and retraining
The AZAV coach in Düsseldorf helps clients recognize their strengths, define career goals, and take the necessary steps to find a new career perspective – whether through a new job, further education, or self-employment. AZAV-certified coaches are therefore not only experts in their field but also specialize in guiding people through various career change phases.
What to Look for When Finding a Suitable AVGS Coach
When selecting a suitable AVGS coach, there are several important points to consider to ensure the coaching process is successful and aligns with your needs. A key factor is establishing direct personal contact with the coach right from the start. This allows for individual alignment with your needs and goals while also assessing whether there is a good personal fit.
A free initial consultation should always be offered, during which the coach explains their approach and discusses the client’s individual requirements. This provides an opportunity to test the chemistry and ensure the coach meets your expectations and objectives.
It’s also advisable to inquire online or verbally about the coach's qualifications and experience, especially their area of specialization. The profession of a coach is not regulated, so there should be solid, recognized training and ideally membership in an association. A reputable AVGS coach will also be transparent about the general coaching process and specific support options during an introductory meeting.
More Information
What is an AVGS exactly? Find out more here.
Learn more about how I can specifically support you on your journey with AVGS coaching here.
Additional information on how to obtain funding for coaching through an AVGS can be found here.
YOUR AVGS COACH IN DÜSSELDORF
HAMBURG & NATIONWIDE ONLINE


Have you already made significant progress in your career journey but are currently seeking employment or at risk of unemployment and need professional support through personalized one-on-one coaching? Are you at a point where you’re asking yourself: What’s my next step? What do I truly want?