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#28 "I experienced a shock when I switched to a different corporate culture"

  • Writer: Gina Friedrich
    Gina Friedrich
  • Apr 14
  • 2 min read

**Translation of a German Episode**


Today I'm talking to Eva Sobek. Eva lives in Herzogenaurach, where she has been working as Director of Digital Products at Adidas for three years. After studying media technology, her career path led her into consulting and from there to various international corporations (such as the Vodafone Group).


Photo credit: Calo Ballaera

Professionally, Eva jumped straight into the digital world and quickly discovered what she enjoyed – and over time, increasingly found her role. She shares how curiosity drives her on her professional journey, how it helped her transition to a new industry, and what advice she has for others considering a change.



Show notes


We talk about how Eva experienced restructuring at her employers, how the move to Adidas was a step backward, and how important corporate culture plays for her. When she joined Adidas, she experienced culture shock – and she tells us how she overcame it.


Just as coaching as part of a leadership program helped her clearly identify who she is, what her strengths are, and then live them with confidence. Stay tuned, let's get started!



Do you perhaps have an initial idea of your goal, but haven't yet defined it in concrete terms and aren't even sure what the next step is? I would be happy to support you as a Career & Life Coach – in person in Düsseldorf, but also nationwide online or by phone. Simply contact us for a free initial consultation at coaching@gina-friedrich.com – I look forward to hearing from you!

 
 
 

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