#28 "I experienced a shock when I switched to a different corporate culture"

**Translation of a German Episode**

Today I'm talking to Eva Sobek. Eva lives in Herzogenaurach, where she has been working as Director of Digital Products at Adidas for three years. After studying media technology, her career path led her into consulting and from there to various international corporations (such as the Vodafone Group).

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Professionally, Eva jumped straight into the digital world and quickly discovered what she enjoyed – and over time, increasingly found her role. She shares how curiosity drives her on her professional journey, how it helped her transition to a new industry, and what advice she has for others considering a change.

Show notes

We talk about how Eva experienced restructuring at her employers, how the move to Adidas was a step backward, and how important corporate culture plays for her. When she joined Adidas, she experienced culture shock – and she tells us how she overcame it.

Just as coaching as part of a leadership program helped her clearly identify who she is, what her strengths are, and then live them with confidence. Stay tuned, let's get started!

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