#65 "Standing up in times of crisis was always the only option for me"

Translated - German Episode

Hey, great to have you back and want to hear more about the 65th podcast episode with Guido Körfer. Guido studied business administration in Cologne and is now CEO of WEFRA LIFE SOLUTIONS. Before that, he worked for almost 17 years in the marketing and communications world, including top management positions at Havas and McCann Health.

Overview of all episodes

Subscribe now: Spotify |Apple Podcasts | Google Podcasts | Android | Deezer | TuneIn | RSS

Show notes

In this interview, he reveals to you that this path was marked early on by his father's company and why he consciously decided against settling into the ready-made nest.

Guido shares how he mastered the transition from a consumer agency to the healthcare world and how he came to this decision. We talk about the method he uses to make difficult decisions and why he's shifted from being a gut-based to a head-based person in recent years.

Despite everything Guido looks back on today, he still says that defeats are definitely part of life for him, as long as you can keep getting back up and shake it off. He shares how his parents' values and a lot of confidence help him in this.

You'll hear that Guido defines success as moving within an environment and achieving a goal together without a predetermined path. He explains which values are most important to him and how he managed to train his radar accordingly.

What surprised him most on his journey and what requirements he believes a managing director must meet today - you'll hear all of this in this episode!

• Link to Guido's book recommendation Reinventing Organizations

Are you wondering what your next developmental step is in your professional path to realize your full potential? Or do you lead a team and want to align it toward a common goal and utilize the skills and strengths of each team member with a holistic view? As an individual and team coach, I can support you. Contact me for a free initial consultation at coaching@gina-friedrich.com . I look forward to hearing from you!